Health
Improving Health Care Outreach in Latin America
Over a period of nine years, Casals & Associates assisted the Pan American Health Organization (PAHO) in developing and implementing an integrated marketing communications plan, “Communicating for Health,” providing public health information throughout the Americas. The plan used conventional... Learn more
United States – Building Coalitions in Support of the Medicare Drug Discount Card Program
Casals & Associates provided public relations, event planning and management expertise to the Centers for Medicare & Medicaid Services (CMS) to help it communicate with key stakeholders about its drug discount card program and other provisions of the Medicare Modernization and Improvement Act... Learn more
United States – Developing a Culturally Appropriate Outreach Framework
Casals & Associates researched and designed a comprehensive public outreach framework for the Substance Abuse and Mental Health Services Administration (SAMHSA) Center for Mental Health Services (CMHS) to be used in the culturally appropriate adaptation of English materials into the Spanish language. We... Learn more
United States – Evaluating Spanish-Language Diabetes Outreach Materials
Casals & Associates conducted qualitative research for the Centers for Disease Control and Prevention (CDC). We used focus group discussions to evaluate the understandability, relevance, usefulness and adaptability of a Spanish-language diabetes self-care management guide, Hágase Cargo de Su Diabetes,... Learn more
United States – Implementing a Rapid Turnaround Qualitative Evaluation Program
Casals & Associates developed and implemented a rapid turnaround qualitative evaluation program for the American Association of Health Plans (AAHP) to determine the effectiveness of a tool to assist employers in assessing the financial impact of diabetes on their places of work and health plan. Using... Learn more
United States – Managing Medicare Drug Discount Card Program Exhibits
Casals & Associates managed the exhibits the Centers for Medicare & Medicaid Services (CMS) used to educate its constituents about the Medicare Modernization and Improvement Act of 2003 (MMA) and its provisions. Working with CMS and an exhibit/display vendor, we produced a traveling exhibit package... Learn more
United States – Marketing Events in Support of the Medicare Drug Discount Card Program
Casals & Associates provided marketing and public relations services to the Centers for Medicare & Medicaid Services (CMS) for training meetings, partner meetings, enrollment events and similar activities related to the drug discount card program and other provisions of the Medicare Modernization... Learn more
United States – Motivating Medicare Beneficiaries to Get Flu Shots
Casals & Associates supported the development and implementation of a successful social marketing campaign aimed at increasing the influenza and pneumococcal immunization rates of African-American and Hispanic Medicare beneficiaries for the Health Care Financing Administration (HCFA). As part of... Learn more
United States – National Health Insurance Conference
Casals & Associates provided comprehensive conference planning and support services for the 2006 Annual State Health Insurance Program (SHIP) National Conference in Denver, Colo. Under SHIP, the Centers for Medicare & Medicaid Services (CMS) provides state organizations with grants for Medicare... Learn more
United States – Planning and Managing Conferences and Meetings
Casals & Associates planned and managed conferences for the Centers for Medicare & Medicaid Services (CMS) related to the Medicare Modernization and Improvement Act of 2003 (MMA). The conferences had three objectives: Gathering MMA policy ideas from a variety of private-sector constituents Developing... Learn more
United States – Preparing a Multifaceted Strategic Communications Plan
Casals & Associates prepared a multifaceted strategic communications plan for the Centers for Medicare & Medicaid Services’ Office of Clinical Standards and Quality and supported education and outreach activities focused primarily on beneficiaries, providers and contractors. Under various... Learn more
United States – Preventing Intimate Partner Violence
Casals & Associates provided the Health Resources and Services Administration (HRSA) with strategic planning services for the development of a national action plan against family and intimate partner violence. The action plan covered various forms of family and intimate partner abuse, including parent/elder... Learn more
United States – Promoting Drinking Milk as Part of a Healthy Diet
Casals & Associates developed and implemented a strategic communications framework for the National Institute of Child Health and Development (NICHD) that targeted children, parents and health-care professionals as part of the national “Milk Matters” calcium education campaign. The multi-media... Learn more
United States – Promoting the Medicare Mammography Benefit
Casals & Associates supported culturally sensitive “grass-roots” social marketing campaigns in six communities aimed at motivating African-American and Hispanic women ages 65 and over to use their Medicare mammography benefit. At the start of these campaigns, funded by the Health Care Financing... Learn more
United States – Putting on Focus Groups for Medicare
Casals & Associates organized and conducted 32 focus groups in 10 states to evaluate Medicare beneficiaries’ levels of understanding and satisfaction with a proposed new format for Centers for Medicare & Medicaid Services (CMS) Medicare Summary Notices. These notices are CMS’s most widely... Learn more
United States – Researching the Success of Tuberculosis Outreach
Casals & Associates researched and identified the most efficient and cost effective ways to warn rural and minority U.S. populations about tuberculosis for the Centers for Disease Control and Prevention (CDC) Division of Tuberculosis Elimination, Clinical Research Branch, National Center for Prevention... Learn more
United States – Supporting “Hospitals for a Healthy Environment” Campaign
Casals & Associates worked with the U.S. Environmental Protection Agency on the national “Hospitals for a Healthy Environment” campaign educating health care professionals about environmentally friendly products and equipment for hospitals. We produced several editorial and multimedia products... Learn more
Strengthening USAID’s Nutrition Communications Programs
Casals & Associates conducted a technical review of the U.S. Agency for International Development (USAID) Bureau for Research and Development Office of Nutrition’s global nutrition communications programs. This analysis involved an extensive literature review and detailed interviews with USAID... Learn more
Worldwide – Conducting Population, Health and Nutrition Surveys Worldwide
Casals & Associates helped developing countries collect and use data to monitor and evaluate population, health and nutrition programs through our work on the U.S. Agency for International Development (USAID) Measure Phase II/Demographic and Health Surveys (Measure DHS) program. Under a subcontract... Learn more
Worldwide – Encouraging Global Anticorruption and Good Governance Efforts (ENGAGE)
Under the Encouraging Global Anticorruption and Good Governance Efforts (ENGAGE) Indefinite Quantity Contract (IQC), funded by the U.S. Agency for International Development (USAID), Casals & Associates provides a wide array of support services encompassing short- and long-term technical assistance... Learn more
Worldwide – Scholarly Research on Nutrition
Casals & Asociates conducted several communications assignments focused on international special populations for the U.S. Agency for International Development (USAID) Bureau for Research and Development Office of Nutrition. These assignments included three monographs describing the implementation... Learn more
