Strategic Communications
Advancing Democracy in the Dominican Republic
Casals & Associates is developing media campaign messages in the Dominican Republic illustrating that reform is possible when citizens share in the responsibility of making democracy work. The campaign messages are part of the $1.8 million Transparency and Citizen Participation Program Casals &... Learn more
Conducting a Corruption Survey in Madagascar
Casals & Associates was awarded a contract to assist Madagascar’s Conseil Supérieur de Lutte Contre La Corruption (CSLCC), the nation’s federal office charged with fighting corruption. Under World Bank, U.S. Agency for International Development and United Nations Development Programme funding,... Learn more
Conducting an International Videoconference on Corruption
Casals & Associates helped organize a videoconference on January 25, 2006, that gathered attorneys general from all six Central American countries together for the first time to exchange effective actions against transnational corruption. The U.S. Agency for International Development (USAID) Mission... Learn more
Conducting Qualitative and Quantitative Research for International Broadcasting
Working with InterMedia, a non-profit global research, evaluation, and consulting corporation, Casals & Associates is conducting quantitative and qualitative research on international broadcasting in Latin America for the U.S. Broadcasting Board of Governors. Using Spanish-language focus groups and... Learn more
Confronting Ethnic and Religious Conflict in Nigeria
Casals & Associates conducted a multilingual anticorruption public outreach campaign in Nigeria as part of a USAID-funded anticorruption project we managed in the country between 2000 and 2004. The campaign featured a 13-episode television series (with related public service announcements) and accompanying... Learn more
Curbing Gang Violence in El Salvador
Casals & Associates helped organize the First Regional Conference about Juvenile Violence in Central America, which took place in May 2007 in the city of San Salvador, El Salvador. The conference was sponsored by the U.S. Agency for International Development (USAID) and the Secretary General of the... Learn more
Improving Health Care Outreach in Latin America
Over a period of nine years, Casals & Associates assisted the Pan American Health Organization (PAHO) in developing and implementing an integrated marketing communications plan, “Communicating for Health,” providing public health information throughout the Americas. The plan used conventional... Learn more
Mexico and North America – Producing International GeoExchange Teleconferences
Over a four-year period, Casals & Associates researched, organized and produced a series of two-hour international teleconferences about GeoExchange (geothermal, ground source) heating and cooling systems for the Geothermal Heat Pump Consortium (GHPC). The GHPC is a cooperative venture working to... Learn more
Mexico – Regional Forum on Good Governance
Through our contract with the U.S. Agency for International Development (USAID) to assist Mexico in strengthening democracy and governance programs, Casals & Associates worked with Mexico’s Secretary of Public Administration (Secretaría de la Función Pública) and the Spanish Agency for International... Learn more
Mobilizing Citizen Support for Transparency in Colombia
Casals & Associates, in collaboration with the Government of Colombia (GOC), several key nongovernmental organizations, and others partners, developed a national public awareness campaign for Colombia to improve citizens’ knowledge about their right to demand government transparency. The campaign... Learn more
Organizing the Anticorruption Summit 2000
The Anti-Corruption Summit 2000, organized by Casals & Associates and held from September 21-23, 2000, at the Crystal City Hilton in Arlington, Virginia, attracted more than 300 representatives from 55 countries to discuss anti-corruption activities worldwide. Sponsored by USAID and the International... Learn more
Promoting Transparency in Bolivia
Casals & Associates oversaw a national public awareness campaign in Bolivia to improve citizens’ knowledge about their right to demand government transparency. The campaign was part of the two-year anti-corruption and rule of law program Casals & Associates managed in Bolivia. Funded by... Learn more
United States – Building Coalitions in Support of the Medicare Drug Discount Card Program
Casals & Associates provided public relations, event planning and management expertise to the Centers for Medicare & Medicaid Services (CMS) to help it communicate with key stakeholders about its drug discount card program and other provisions of the Medicare Modernization and Improvement Act... Learn more
United States – Creating a Series of Homeownership Publications
Casals & Associates wrote, edited and designed a series of publications about homeownership and Federal Housing Administration (FHA) mortgage insurance programs for the U.S. Department of Housing and Urban Development (HUD). The publications were for distribution at HUD-supported housing counseling... Learn more
United States – Developing the "Arregla Tu Futuro" Outreach Campaign
Casals & Associates developed a national public outreach campaign encouraging thousands of eligible individuals to file applications to adjust their status in the United States to that of permanent resident under the Legal Immigration and Family Equity (LIFE) Act. The campaign was for U.S. Citizenship... Learn more
United States – Developing a Culturally Appropriate Outreach Framework
Casals & Associates researched and designed a comprehensive public outreach framework for the Substance Abuse and Mental Health Services Administration (SAMHSA) Center for Mental Health Services (CMHS) to be used in the culturally appropriate adaptation of English materials into the Spanish language. We... Learn more
United States – Developing Hispanic Recruitment Brochure
Casals & Associates researched, wrote and designed a brochure for the U.S. Environmental Protection Agency (EPA) aimed at recruiting Hispanics. To ensure the brochure resonated with Hispanic audiences, we conducted key informant interviews of Hispanic EPA employees to identify the best ways to tailor... Learn more
United States – Evaluating Spanish-Language Diabetes Outreach Materials
Casals & Associates conducted qualitative research for the Centers for Disease Control and Prevention (CDC). We used focus group discussions to evaluate the understandability, relevance, usefulness and adaptability of a Spanish-language diabetes self-care management guide, Hágase Cargo de Su Diabetes,... Learn more
United States – Helping Service-Disabled U.S. Veterans Find Jobs
Casals & Associates designed the national “Working Partners—Hire a Vet” marketing campaign for the the U.S. Department of Veterans Affairs’ Vocational Rehabilitation and Employment Service (VR&E). The campaign provided VR&E employment specialists from around the country with... Learn more
United States – Housing Today and Housing on the Move Newsletters
Casals & Associates provided the majority of writing, editing, research and editorial work on two nationally distributed newsletters for the U.S. Department of Housing and Urban Development (HUD): Housing on the Move and Housing Today. Housing on the Move was the HUD Office of Housing’s weekly... Learn more
United States – Implementing a Rapid Turnaround Qualitative Evaluation Program
Casals & Associates developed and implemented a rapid turnaround qualitative evaluation program for the American Association of Health Plans (AAHP) to determine the effectiveness of a tool to assist employers in assessing the financial impact of diabetes on their places of work and health plan. Using... Learn more
United States – Maintaining the Nation's Low-Income Housing Stock
Casals & Associates assisted the U.S. Department of Housing and Urban Development (HUD) Office of Multifamily Housing Assistance Restructuring (OMHAR) to develop a strategic communications plan and community outreach training program for the diverse stakeholders involved in refinancing low-income... Learn more
United States – Managing Medicare Drug Discount Card Program Exhibits
Casals & Associates managed the exhibits the Centers for Medicare & Medicaid Services (CMS) used to educate its constituents about the Medicare Modernization and Improvement Act of 2003 (MMA) and its provisions. Working with CMS and an exhibit/display vendor, we produced a traveling exhibit package... Learn more
United States – Managing Meetings for the Institute of Library and Museum Services
The Institute of Museum and Library Services (IMLS) awarded Casals & Associates three contracts (an original and two concurrent follow-ons) to provide planning, logistical and administrative support for IMLS advisory, focus group panel and ad-hoc meetings. IMLS is an independent U.S. federal grant-making... Learn more
United States – Marketing Events in Support of the Medicare Drug Discount Card Program
Casals & Associates provided marketing and public relations services to the Centers for Medicare & Medicaid Services (CMS) for training meetings, partner meetings, enrollment events and similar activities related to the drug discount card program and other provisions of the Medicare Modernization... Learn more
United States – Measuring the Effectiveness of GeoExchange Outreach
Casals & Associates provided marketing research and support services to three of the nation’s leading electric utilities—Northeast Utilities, Alliant Utilities and Northern States Power—under a U.S. Department of Energy contract aimed at expanding their marketing of GeoExchange (geothermal,... Learn more
United States – Motivating Medicare Beneficiaries to Get Flu Shots
Casals & Associates supported the development and implementation of a successful social marketing campaign aimed at increasing the influenza and pneumococcal immunization rates of African-American and Hispanic Medicare beneficiaries for the Health Care Financing Administration (HCFA). As part of... Learn more
United States – National Health Insurance Conference
Casals & Associates provided comprehensive conference planning and support services for the 2006 Annual State Health Insurance Program (SHIP) National Conference in Denver, Colo. Under SHIP, the Centers for Medicare & Medicaid Services (CMS) provides state organizations with grants for Medicare... Learn more
United States – Organizing Military Housing Industry Forum Conferences
Casals & Associates planned and managed a series of regional and local “Industry Forum” conferences for the U.S. Department of Defense (DoD) Military Housing Privatization and Enhanced Use Leasing Initiatives under a subcontract to Jones Lang LaSalle. Congress enacted the initiatives... Learn more
Supporting Transparency and Accountability in Honduras
Casals provided financial and technical support to local nongovernmental organizations in Honduras for the development of several large-scale anticorruption media campaigns. The campaigns were part of an anticorruption project the U.S. Agency for International Development (USAID) Mission to Honduras... Learn more
United States – Planning and Managing Conferences and Meetings
Casals & Associates planned and managed conferences for the Centers for Medicare & Medicaid Services (CMS) related to the Medicare Modernization and Improvement Act of 2003 (MMA). The conferences had three objectives: Gathering MMA policy ideas from a variety of private-sector constituents Developing... Learn more
United States – Preparing a Multifaceted Strategic Communications Plan
Casals & Associates prepared a multifaceted strategic communications plan for the Centers for Medicare & Medicaid Services’ Office of Clinical Standards and Quality and supported education and outreach activities focused primarily on beneficiaries, providers and contractors. Under various... Learn more
United States – Preventing Intimate Partner Violence
Casals & Associates provided the Health Resources and Services Administration (HRSA) with strategic planning services for the development of a national action plan against family and intimate partner violence. The action plan covered various forms of family and intimate partner abuse, including parent/elder... Learn more
United States – Producing Federal Agency Newsletter
Casals & Associates researched, wrote, edited and designed a 16- to 24-page monthly newsletter for the 36,000 employees of the Immigration Naturalization Service (INS) around the world. Communiqué served as INS’ primary means of communicating laterally with its employees at headquarters and in... Learn more
United States – Promoting Drinking Milk as Part of a Healthy Diet
Casals & Associates developed and implemented a strategic communications framework for the National Institute of Child Health and Development (NICHD) that targeted children, parents and health-care professionals as part of the national “Milk Matters” calcium education campaign. The multi-media... Learn more
United States – Promoting the Financial Benefits of Environmental Management
Under a U.S. Environmental Protection Agency (EPA) contract, Casals & Associates, in partnership with Soyka & Company, promoted the use of environmental management systems (EMSs) in making underwriting, lending, and investment decisions. EMSs are voluntary structured approaches to managing enterprises’... Learn more
United States – Promoting GeoExchange Heating and Cooling Systems
Over a period of eight years, Casals & Associates produced a variety of education and outreach materials about the economic and environmental benefits of GeoExchange (geothermal, ground source) heating and cooling systems for the Geothermal Heat Pump Consortium (GHPC). The GHPC is a cooperative venture... Learn more
United States – Promoting the Medicare Mammography Benefit
Casals & Associates supported culturally sensitive “grass-roots” social marketing campaigns in six communities aimed at motivating African-American and Hispanic women ages 65 and over to use their Medicare mammography benefit. At the start of these campaigns, funded by the Health Care Financing... Learn more
United States – Putting on Focus Groups for Medicare
Casals & Associates organized and conducted 32 focus groups in 10 states to evaluate Medicare beneficiaries’ levels of understanding and satisfaction with a proposed new format for Centers for Medicare & Medicaid Services (CMS) Medicare Summary Notices. These notices are CMS’s most widely... Learn more
United States – Quantifying Public Awareness of the GeoExchange Technology
Casals & Associates carried out a public awareness benchmarking project for the Geothermal Heat Pump Consortium, Inc. (GHPC). The GHPC is a cooperative venture working to increase the awareness and use of the environmentally friendly and efficient GeoExchange heat-pump technology throughout the United... Learn more
United States – Researching Special Populations
Casals & Associates has conducted social science field research and demographic analysis on special populations under various U.S. Department of Labor contracts. Under these contracts we produced several reports, including the following: Skilled Foreign Workers in the H1-B and Permanent Labor Certification... Learn more
United States – Researching the Success of Tuberculosis Outreach
Casals & Associates researched and identified the most efficient and cost effective ways to warn rural and minority U.S. populations about tuberculosis for the Centers for Disease Control and Prevention (CDC) Division of Tuberculosis Elimination, Clinical Research Branch, National Center for Prevention... Learn more
United States – Running Military Housing Industry Forum Conferences
Casals & Associates planned and hosted a series of regional and local “Industry Forum” conferences for the U.S. Department of Defense (DoD) Military Housing Privatization and Enhanced Use Leasing Initiatives under a four-year subcontract to Ernst and Young. Congress enacted the initiatives at... Learn more
United States – Supporting Grant Proposal Consensus and Peer Review Meetings
Casals & Associates supported the U.S. Department of Justice’s National Institute of Justice (NIJ) grant review process under a subcontract to CSR Incorporated. The NIJ is the DOJ’s research, development and evaluation agency dedicated to researching crime control and justice issues with a... Learn more
United States – Supporting “Hospitals for a Healthy Environment” Campaign
Casals & Associates worked with the U.S. Environmental Protection Agency on the national “Hospitals for a Healthy Environment” campaign educating health care professionals about environmentally friendly products and equipment for hospitals. We produced several editorial and multimedia products... Learn more
Strengthening USAID’s Nutrition Communications Programs
Casals & Associates conducted a technical review of the U.S. Agency for International Development (USAID) Bureau for Research and Development Office of Nutrition’s global nutrition communications programs. This analysis involved an extensive literature review and detailed interviews with USAID... Learn more
United States – Workshop Support for the Federal Emergency Management Agency & U.S. Army
Under a second successive subcontract to Innovative Emergency Management, Inc. (IEM), Casals & Associates is providing workshop and public outreach support to the Federal Emergency Management Agency (FEMA) and U.S. Army for the billion dollar Chemical Stockpile Emergency Preparedness Program (CSEPP).... Learn more
Worldwide – Conducting Population, Health and Nutrition Surveys Worldwide
Casals & Associates helped developing countries collect and use data to monitor and evaluate population, health and nutrition programs through our work on the U.S. Agency for International Development (USAID) Measure Phase II/Demographic and Health Surveys (Measure DHS) program. Under a subcontract... Learn more
Worldwide – Scholarly Research on Nutrition
Casals & Asociates conducted several communications assignments focused on international special populations for the U.S. Agency for International Development (USAID) Bureau for Research and Development Office of Nutrition. These assignments included three monographs describing the implementation... Learn more
