Capabilities
Communications & Market Research
“Muestre Su Cara (Show Your Face)” Public Awareness Campaign
C&A, in collaboration with the Government of Colombia (GOC), several key nongovernmental organizations, and others partners, developed a national public awareness campaign for Colombia to improve citizens’ knowledge about their right to demand government transparency. The campaign—with the theme “Muestre Su Cara (Show Your Face)”—was part of a larger U.S. Agency for International Development program C&A managed aimed at increasing transparency and accountability within Colombia’s national and regional governments and strengthening civil society’s capacity to fight corruption. The campaign included the establishment of a toll-free hotline, which Colombians can call to report corruption or ask for information, as well as radio and television spots.