Capabilities
Communications & Market Research

LIFE Act Public Outreach Campaign

C&A developed a national public outreach campaign for the Bureau of Citizenship and Immigration Services (formerly a part of the U.S. Immigration and Naturalization Service) to encourage thousands of eligible individuals to file applications to adjust their status in the United States to that of permanent resident under the Legal Immigration and Family Equity (LIFE) Act. Much of the campaign was implemented in Spanish with the theme of “Arregla Tu Futuro (Protect Your Future)” to reach the largely Mexican and Central American target audience. C&A developed radio and television spots in Spanish urging potential applicants to protect their futures by filing applications, emphasizing the potential benefits that would open up for them and their families with legal status. C&A also managed the bureau’s media buys for the campaign and arranged for almost $2 million in no-cost public service announcements on Spanish-language television and radio stations. Other C&A campaign activities included developing promotional packages, media kits, and a Spanish-language poster and brochure.

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