Capabilities
Communications & Market Research
Spanish-Language Public Outreach Activities for SAMHSA
C&A researched and designed a comprehensive public outreach framework for the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA) to be used in the culturally appropriate adaptation of English materials into the Spanish language. C&A conducted focus groups around the country and worked with nationally recognized experts to determine what messages, topics, and ideas were necessary to include and/or exclude in the adapted Spanish-language informational materials. This research included identifying and addressing regional culture and language idiosyncrasies. C&A also advised SAMHSA on culturally appropriate ways to disseminate existing Spanish-language print materials and those being adapted into the Spanish language.