Capabilities
Communications & Market Research

“Working Partners—Hire a Vet” Marketing Campaign

C&A designed the national “Working Partners—Hire a Vet” marketing campaign for the Vocational Rehabilitation and Employment Service (VR&E) of the Department of Veterans Affairs. The campaign provided VR&E employment specialists from around the country with promotional materials to use to expand awareness among potential employers of the many advantages of hiring disabled veterans. The materials C&A developed included VR&E's 2002 calendar, carrying cases for the employment specialists along with pocket folders, business cards, CDs with a video, mouse pads, and stationery. In 2003, the campaign received an Eagle Marketing Award—an industry honor awarded for the year’s most outstanding marketing campaign. C&A also carried out other assignments for VR&E, including creating the VR&E’s website and a business and clinical journal for national distribution.

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