C&A supported the planning and development of a successful social marketing campaign aimed at increasing the flu immunization rates of African-American Medicare beneficiaries for the Health Care Financing Administration (HCFA). As part of this campaign, HCFA contracted C&A to plan and conduct four annual conferences on influenza and pneumococcal adult immunization. A collaborative initiative of HCFA, the Centers for Disease Control and Prevention, and the National Coalition for Adult Immunization, these conferences focused on increasing immunizations to improve the overall health of Medicare beneficiaries. For both the campaign and conferences, C&A designed and produced a series of outreach materials, which included tote bags, invitations, training materials, and brochures.